Larry first opened Computer World in 1979 in Appleton, Wisconsin and has been in the same building ever since. Computer World's first Apple computer that they sold was the Apple II and the first four that they received did not have floppy disks. At the time, the storage was done on cassette tapes.
In 1981, Larry opened a second store in Green Bay. In 1985, the Green Bay manager approached Larry about buying the Green Bay store or he wanted to start a new store in Green Bay. Instead of creating more competition, he sold the store to him. In 1987, the Green Bay store changed from mainly an Apple store to a PC store. After a few years, the owner shut the doors.
In the early 2000's, our Appleton store was remodeled to what it is today. The remodel took two separate stores, Sound World and Computer World, and joined them to be open for customers to browse both store with out having to go through doors. In 1998, Computer World became an Apple Specialist and in 2005, they joined the newly created ASMC (Apple Specialist Marketing Corporation) group.